Digital Marketing in a Nutshell

Web Designing & Development | 4th Feb, 2021

You have noticed that Nowadays a trend is going on, of marketing product, business or company online or digitally. Everyone wants to advertise their products or business on online platforms to get more customers and it has been proved helpful. It is the Digital Marketing by which it's possible to do this. Now come know what exactly it is?

What is Digital Marketing?

Digital Marketing is simply advertising your business or product through digital platforms or channels, such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Origin

In 1896 Guglielmo Marconi invented the radio, through which public transmission of wireless signals were possible. Soon after his short demonstration in England, Morse signals were transmitted in open water. After this, radio took 10 years to reach the general public. And its sure that the creators will not take long to realize that they can use it to sell goods or advertise.

The first live broadcast was from an opera performance in Meta. After that tickets were sold out in the bulk for this show. From here the strategy of Digital Marketing was born.

History

The term digital marketing was first coined in 1990s. The first clickable banner ad was made live in 1994, for a campaign named "You Will" by AT&T and after it went live for the first four months, 44% of people who saw it and clicked on the ad. A new problem created in the 2000s, for the marketing department of companies because with increasing numbers of Internet users and the birth of iPhone, customers started searching products and making decisions about their needs online, instead of consulting a salesperson or expert. Marketing automation was first developed in the year 2007, as a response to the ever evolving marketing climate. It is the process by which software is used to automate conventional marketing processes. This helped companies segment customers, launch multichannel marketing campaigns, and provide personalized information for customers.

In the 2000s and 2010s, Digital marketing became more sophisticated, when there was a sudden increase in the proliferation of devices capable of accessing digital media. In the 2000s, social media such as LinkedIn, Facebook, YouTube and Twitter developed due to which consumers gets highly dependent on digital electronics in daily lives. The change of customer behavior improved the diversification of marketing technology.

Digital marketing is also known as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time. In the USA digital marketing is still popular as a term 'online marketing' and in Italy it is refferred as 'web marketing'. Digital marketing has become the most common term worldwide, especially after the year 2013.

Digital Marketing Tools

For marketing your product or business online you need some tools, like:

Digital Marketing Strategies

The list of digital marketing strategies is also constantly evolving, but most using marketing strategies by businesses are :

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is a type of digital marketing where you pay for every user who clicks on an ad. For example, Google AdWords is a form of PPC advertising called “paid search advertising”. Facebook Ads are another form of PPC advertising called “paid social media advertising”.

Paid Search Advertising

Search Engines (Google, Bing and Yahoo) allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best ways to get potential customers who are actively searching for a product or service which you provides.

Search Engine Optimization (SEO)

Search engine optimization is a digital marketing technique which is used to rank top the pages or blog posts on search results organically. A page to rank usually takes quite a bit of time and effort.

Paid Social Media Advertising

Social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat allow to run ads on their site. Paid social media advertising is a good option for building awareness with audiences those who don't know that your business, product or service exists.

Social Media Marketing

Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook, Instagram, Youtube and Twitter to market your business. And, just like SEO, organically marketing your business on social media consumes a lot of time and effort, but in the long run, it gives better results.

Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors by the way of filling out a form, becoming a customer, or otherwise. This process involves understanding how users move through your site, what actions they take, and what is preventing them from accomplishing your goals.

Content Marketing

Content marketing is a very broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets like blog posts, infographics, e-books, videos, etc. to create brand awareness or drive clicks, leads, or sales.

Native Advertising

Have you ever gone to the bottom of an article and seen a list of suggested articles? That’s native advertising. Most native advertising falls under content marketing because it uses content to attract clicks.

Email Marketing

The oldest form of online marketing is Email marketing and it’s still going strong. Email marketing is mostly used to advertise special deals, highlight content (often as part of content marketing) or promote an event by the digital marketers.

Affiliate Marketing

Affiliate marketing is essentially paying someone else (a person or a business) to promote your products and services on their website.

Be it representing your business digitally to reach your potential customers, or selling your products online to grow your business, digital marketing is the real key to the success of your busniess in today's digital world. Because you see, everyone's going digital nowadays and if you don't you are going to be behind everyone and surely you don't want that to happen. This is why digital marketing of your website and your business is important in this upcoming digital world.

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